Position your brand so that it stands out clearly. Some organisations need a quick brand platform prototype, ideally yesterday. Some need a broader process that involves all sides of the business. Both approaches are valid. Brandstory can do either, depending on what you need.

Are you juggling too many brands? Or do you suspect you might need to invest in another one? Perhaps. Let’s take a look at whether you need to tidy up your portfolio, set up a structure for future growth, or both.

What is it we actually do (mission)? What do we want to achieve (vision)? What are the goals we track to show that we are headed in the right direction, and what are the choices we make to reach those goals without getting lost? And what are the values we absolutely will not compromise on along the way? Whether you’re starting from a rough outline or you already have 128 slides from McKinsey, a clear and actionable one-pager that everyone knows and trusts can make all the difference.

What is the story everyone becomes a part of together with your brand, whether they’re customers, owners, employees, or simply fans? The brand story makes clear to everyone what their role is and why they should care. This kind of storytelling isn’t marketing or communication; it’s more like leadership. Your brand’s actions and your people’s decisions make the story ring true – or not. It helps when people know it.

Just like you have rules for a brand’s look, it’s useful to have a guide for its voice. A Tone of Voice is a set of simple and inspiring rules for how your brand’s use of language strengthens its position as well as its identity.